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How to Write a Good Cover Letter
In today's competitive job market, standing out from the crowd is crucial. And one of the best ways to catch an employer's eye right off the bat is a stellar cover letter.
Let's be clear: having a strong CV is essential for landing your dream job. But what if your CV never gets seen?
Many employers admit they won't even glance at a CV if the accompanying cover letter doesn't impress. While a CV outlines your experience, it's the cover letter that truly showcases your personality and persuades employers to consider you.
What's in This Guide?
Understanding the Cover Letter
A cover letter accompanies your CV when applying for a job. Unlike a CV, which highlights your skills and experiences broadly, a cover letter specifically targets the job you're applying for.
It's your chance to inject some personality and explain convincingly why you're the perfect fit for the role. While not always mandatory, including a cover letter is wise. It often serves as an initial introduction to your application, potentially making or breaking your chances.
How to Make a Cover Letter
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Here are some top strategies for writing a compelling cover letter:
1. Research the company and industry
Just as you would prepare for an interview, thoroughly research the company and role before writing your cover letter. Understand their vision, competitors, and target audience. This knowledge will inform your approach and demonstrate genuine interest.
2. Tailor your cover letter to the job
Avoid sending out identical cover letters repeatedly; employers can spot generic applications easily. Always refer to the job description while writing. Personalise each letter and try to address it to a specific person if possible.
3. Strike the right tone
Your cover letter should be formal yet friendly. It should demonstrate your ability to communicate professionally while allowing your personality to shine through appropriately. Adapt your tone based on the company culture and industry norms.
4. Keep it concise
Avoid the temptation to rehash your entire CV. A cover letter should be succinct, typically comprising three to four paragraphs. Focus on drawing the reader in and compelling them to review your CV for more details.
5. Choose the correct format
If submitting via email, consider embedding the cover letter within the body of the email rather than attaching it as a separate document. Streamlining the process for employers can work in your favour.
6. Ensure clean presentation
Proofread rigorously and read your letter aloud to catch any awkward phrasing or errors. Maintain a clean and professional appearance. For emailed letters, avoid using unconventional fonts, images, or excessive formatting.
7. Avoid cliches
Use your own words to convey enthusiasm and authenticity. Avoid overused phrases and focus on concrete examples from your experience that demonstrate your suitability for the role.
Example:
"I am enthusiastic about the opportunity to join Butler's Bakes and confident that my skills would contribute positively to your team. Thank you for considering my application."
Need a great CV to partner your CV? Check out our CV writing tips and advice!
Structuring Cover Letter
Photo by Kelly Sikkema on Unsplash
Structure your student or graduate cover letter into these four sections for clarity:
1. Introduction
Begin with a brief introduction, mentioning the specific job you're applying for and expressing your enthusiasm. Capture attention from the start with a unique opening line that reflects your genuine interest.
Example:
"I am thrilled to apply for the Junior Marketer position at Butler's Bakes. As a recent Marketing graduate with a passion for both baking and marketing, discovering this opportunity was incredibly exciting."
2. Why you admire the company
Demonstrate your knowledge of and interest in the company. Avoid generic statements; instead, mention specific aspects of the company's reputation, achievements, or culture that appeal to you.
Example:
"As one of the UK's top graduate employers, I admire Butler's Bakes'
commitment to nurturing young talent in a competitive market."
3. Why you're the best candidate
Highlight relevant skills and experiences that align with the job requirements. Refer to the job description and emphasise your capabilities effectively. Quantify achievements where possible to substantiate your claims.
4. Closing statement
Conclude with a concise statement expressing your eagerness to contribute to the company. Thank the reader for considering your application and sign off appropriately (e.g., "Yours sincerely" or "Yours faithfully").
Example:
"I am enthusiastic about the opportunity to join Butler's Bakes and confident that my skills would contribute positively to your team. Thank you for considering my application."
Wondering what your new job will look like? Check out our guide on what to expect from your first job.
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